Booyah Society, available free in iTunes, is both a social network and a game. Players customize an avatar and record their real-life activities, like going to a music festival, taking a cooking class or eating at a new restaurant. Each moment or activity logged earns points towards achievements, which are similar to quests performed in video games “but designed for the real world,” Mr. Lee said.

See the full article at http://bits.blogs.nytimes.com/2009/07/27/booyah-wants-you-to-level-up-online-and-off/?th&emc=th